Don’t You Forget About Me, by Martha Thomases – Brilliant Disguise
September 18, 2010 Martha Thomases 11 Comments
If you’re reading this on Saturday, I have a headache. I’m not eating. It’s Yom Kippur, and although I’m not a very observant Jew, I do fast. I don’t do it because God says so (my concept of God is not so limited), but because it is my way to be grateful about having the choice.
And also, because I’m a drama queen.
Not to play to stereotypes, but you don’t want to get between a Jew and a meal. I mean, I had a large (if early) dinner last night. I’ll have a large dinner tonight after the sun sets (or I pull the shades, which is effectively the same thing). Essentially, I’m skipping two meals. What’s the big deal?
(Jon Stewart, back in his stand-up days, had a great bit about the difference between Yom Kippur and Lent. “Even in sin,” he said, “you pay retail.”)
Yom Kippur is not like American New Year. One does not use this holiday as an opportunity to make resolutions. Even with the fasting, this is not the occasion for dieting. We’re supposed to look back on the year and repent. More important, we’re supposed to atone.
To atone is not to simply apologize, although that is the first step. To atone means to make things right. For example:
• It’s not enough to complain about how stupidly people talk about important issues in this country; you have to support your own opinion with actual facts.
• It’s not enough to complain that Obama isn’t living up to his promise; you have to get out the vote in the mid-terms so there are more progressives on his side.
• It’s not enough to apologize for opposing the Islamic Center in Lower Manhattan; you have to bring a nice casserole when they open (and no pork).
• It’s not enough to acknowledge that Obama is a native-born American citizen; you have to teach an eighth grade geography class. Correctly.
• It’s not enough to stop nagging one’s offspring about when you’re going to be a grandmother; you have to volunteer at a day-care center.
• It’s not enough to complain about the disgusting M&M pretzel commercial, with its intimations of anal sex and/or cannibalism; you have to boycott the product until the commercials come off the air.
You probably have some suggestions of your own. Feel free to add them below. I’ll be over here, trying not to think about kasha.
Media Goddess Martha Thomases is going to have a lot to atone for next year, too.
Felix Serrano
September 18, 2010 - 6:25 am
Actions speak louder than words. Well said Martha. I like the cannibalistic M&M commercial with the sexual implication…I guess I’ll atone for that next year.
MOTU
September 18, 2010 - 7:49 am
Jewish people and black people share a lot, what’s overlooked in all that sharing is BOY can Jews and Black people cook and like to eat.
In my unscientific no basis in fact except what I think opinion, Italians love to cook and eat first and foremost followed by blacks and Jews, not necessarily in that order.
I love jewish food, except for that fish which will not be named..UGH!
Martha Thomases
September 18, 2010 - 10:16 am
@Felix: In general, I find it creepy to anthropomorphize what I’m eating. I don’t care if it’s McDonalds, M & Ms, or PETA, don’t ascribe personality to my food.
(Setting up the straight line for Mike Gold)
MOTU
September 18, 2010 - 10:24 am
Man, I do love me some PETA.
Howard Cruse
September 18, 2010 - 10:36 am
Speaking of creepy food antropomorphism: when I was a kid we were regaled with the following animated bacon advertising jingle on TV:
“It’s the height of a piggie’s ambition
From the day he is born
In hopes that he can be good enough
To be a Frosty Morn.”
(Or something close to that.)
MOTU
September 18, 2010 - 10:54 am
Howard,
I love bacon I respect those who do not for whatever reason, that said I’m going to hunt down the person who wrote that jingle and rid him of his pen at least if he’s passed on I will find his heirs!!
I’ve seen the footage and heard the stories about how filthy pigs are, not until that jingle have I given pause to my dear pork.
Uncle Robbie
September 18, 2010 - 11:05 am
While ordinarily I like nothing better than to pair images of anal sex with chocolate (they don’t call it the Hershey Highway for nothing), it’s the unwillingness of the M&M to be so violated and the insistence of those in charge that he has no choice that makes the commercial abhorrent to me. It is far too reminiscent of the Bush/Cheney regime for my liking.
MOTU
September 18, 2010 - 12:31 pm
Uncle Robbie,
A few years ago ( Mike Gold I’m sure will remember) there was an ad featuring a Black Kid on a bike and the street sign he was under said ‘Plantation Ave’ I kid you not.
I worked for a huge Ad Agency when I got out of college, within a year I was a junior creative director. What’s the ‘junior’ about? All the work NONE of the salary. I sat in on many a meeting where these Ad guys would talk themselves into thinking crap was good. Then the asshole client would pluck down millions of bucks and run the print and TV ad.
Dozens of people see these ads well before they go out, and STILL they get to air.
I’ve done some decent work and some awful work in comics. ONE guy ( the editor) will place his foot up your ass if the stuff sucks. Most bad work in comics is published because they have to run it to get SOMETHING to the retailers.
The high and mighty Advertising world can learn a lot from comics! Except deadline protocol- they got us there.
Mike Gold
September 18, 2010 - 12:55 pm
OK, Martha:
Lovely PETA, PETA bread,
Lots of stuff comes between you.
When you get hard I through your ass away
Standing in a long lunchfood line,
When I caught a glimpse of PETA,
Filling in some meatballs in her little pocket bread.
In a bag she looked much fresher,
And in the freezer she looked much colder,
I made her cook a little Stroganoff meal.
Lovely PETA, PETA bread,
May I inquire discreetly,
When are you free to take some meat with me?
Mike Gold
September 18, 2010 - 1:05 pm
MOTU, I sure do remember that amazing ad. However, in defense of stupidity, I’ve worked with the best proofreaders on earth (Arlene Lo and Adriane Nash) and I’ve worked with some great editors and art directors, but the Infinite Number of Monkeys rule eventually applies: no matter how many eyeballs you put on a project, eventually something obvious will slip through.
Although Plantation Ave was pretty astonishing.
But then there are times when people are simply wrong. And there are OTHER times when people know EXACTLY what they’re doing. As an example of the latter, I refer you to the story “The Joker’s Comedy of Errors” by Bill Finger, Bob Kane, Lew Schwartz, Charles Paris, Ira Schnappin, Whitney Ellsworth and Mort Weisinger. Batman #66, August-September 1951. The whole story is Google-able, and if you’ve never read it (if you have, you most certainly remember it), it’s worth checking out.
Reg
September 18, 2010 - 4:37 pm
@ the mOTu and the Gold…What makes you guys think that ‘Plantation Ave’ wasn’t intended to air exactly as shown?
@ the Martha…as always…beautiful, if just a little weird at the end. (pun intended)
Blessed Ne’ilah to you and yours. Let the shofar sound.