Happy Meals: Happy Happy Joy Joy, by Mike Gold – Brainiac On Banjo #176
June 28, 2010 Mike Gold 0 Comments
The professional buzz-killers are at it again.
The Center for Science in the Public Interest, also known in these circles as the holier-than-thou food fascists, want to sue McDonald’s because they “unfairly and deceptively” market toys to children in its Happy Meals.
Let’s see. They say there’s a hamburger in there. And fries or some sort of salad or fruit; your choice. And a drink. And a toy. It sounds like a Cracker Jack idea to me, but the Consumption Jihad believes otherwise, and they’re ready to fight.
“McDonald’s marketing has the effect of conscripting America’s children into an unpaid drone army of word-of-mouth marketers, causing them to nag their parents to bring them to McDonald’s,” Center for Science in the Public Interest Big Brother Stephen Gardner stated.
Yeah, that pretty much describes how advertising works. If you like something, you try to get more of it and you share your experiences with others. If you don’t want your child to endure these horrors, keep them away from television. You’ll save a fortune in cereal expenditures as well.
Of course, your child will hate you but don’t sweat it: if you’re one of them Food Nazis he/she/it will anyway. Better you should use television as a learning experience – tell your kids why you object to something.
Here’s a fact that might surprise the intellectual elite: McDonald’s is not in the health food business. Here’s another shock: kids love McDonald’s, and they do not need to hear about it on television to do so. I was taken to my first McDonalds in 1955 at the age of 4½ and I thought it was the best tasting meal I ever had. And it probably was. McDonalds just started franchising – they didn’t advertise on television in those days.
I will gleefully concede that a diet of pure crap is not good. But in moderation McDonalds really is okay. Your kids will grow up just fine as long as their Happy Meals are a part, and a small part, of a generally well-thought out diet.
But the CSPI goosesteppers act as though everybody is stupid but them. It’s the parents’ responsibility to raise their children, not the courts, and certainly not a gaggle of totalitarianist food fascists. Parents do all kinds of stupid things; you don’t have to pass a test in order to impregnate or get impregnated. But the absolute fact is our species has continued to survive, to thrive, to overpopulate, and to suck the life forces out of our planet. We have more information at our fingertips than all previous generations combined. We have a greater ability to educate than ever before.
Sadly, a lot of that information is contradictory due, in large part, to the Center for Science in the Public Interest and their fellow travelers. What was okay last year might be on the shit list next year, and vice versa. I still don’t know what to do about eggs… except on Halloween.
CSPI executive director Michael Jacobson believes “an awful lot of parents would be relieved if this one pressure was removed from them.” Well, thank you Michael for doing our thinking for us. Go sue everybody that does things you don’t like, and do not let us make our own choices. Only the Center for Science in the Public Interest should be allowed to raise our children.
Media metaphysician and www.ComicMix.com editor-in-Chief Mike Gold performs the weekly two-hour Weird Sounds Inside The Gold Mind ass-kicking bizarro music and blather radio show on The Point, www.getthepointradio.com, every Sunday at 7:00 PM Eastern, replayed three times during the week (check the website above for times). Likewise, his Weird Scenes Inside The Gold Mind political and cultural rants pop up each and every day at the same venue.
Marc Fishman
June 28, 2010 - 7:56 am
I’m not a parent yet, but I was raised by two of the best. And you know what? They had this wonderful way of telling me when I couldn’t get my way, no matter how hard I pestered them. What was it? Oh yeah…
NO.
These people amaze me. It’s not just McDonalds giving toys away in kids meals. Burger King, KFC, Wendy’s Dennys… Hell, I just saw a commercial that said IHOP is hocking “Despicable Me” toys from the movie coming out. The toy is the way you get 3 moments of sanity as your child opens and plays with said toy. It’s a pacifier. And for the 4 bucks you shelled out for the gut bomb you put in em… it’s probably well worth it to stop them from complete and total tantrums sometime.
The fact is, kids are marketed to heavily, and it’s up to the parents to teach their children not only proper nutrition, but economics of the family, how to save money, and eventually how to make your own financial decisions as well. This way, when they hit their 20s, they don’t spend their entire paycheck on XBOX games and weed. They should pay rent, THEN get the games and weed.
It’s all about education and raising your kids right. And if you’re that weak willed that your child can FORCE you into McDonalds… then maybe you should consider learning that wonderful word my parents learned…
Martha Thomases
June 28, 2010 - 9:09 am
I am one of those parents who imposed strict controls on what my child ate – at home. We would occasionally go to McDonalds or other fast food places, but these events were clearly exceptions.
Naturally, when my kid was old enough to rebel, he did. However, now that he’s living on his own, he seems to be paying attention to the quality of what he eats. Say what you want about McDonalds, but it’s not quality.
My problem with advertising directed at kids (and the less intelligent adults) is that they equate food with fun. Food is not fun (except maybe bubble gum). Cooking might be fun. Food is food. If you have any luck, it tastes good. If you have more luck, you get to share the eating experience with people you like, and that’s fun, because having friends and/or family is fun.
Mike Gold
June 28, 2010 - 9:51 am
I don’t think you’ll hear from a lot of people who think McDonalds is “quality.” Most, I suspect, think it’s “safe” and a few think it tastes “good.” If you’re north of 18, that’s about as good as it gets.
However, food is fun. I mean, sure, not everybody thinks so, but the same thing could be said about anything, including sex. I’ve had great fun with food. Several times a week. I also have great fun cooking, but that’s another matter. I have enjoyed certain tastes that register as “fun.” A great chocolate malt. Some barbecue. A perfectly cooked and seasoned skirt steak.
Add a dash of weed and it can be real fun.
Martha Thomases
June 28, 2010 - 11:00 am
@Mike: Food can be delicious and pleasurable, but I don’t think a flavor is fun. I think it’s a flavor. It’s like saying a color is fun, or a sound. Painting and making music can be fun.
I guess I think fun is an activity, and pleasure is a tool used in the activity. Semantics’R’Us.
R. Maheras
June 28, 2010 - 11:14 am
All things in moderation is the key to almost ANY consumption, be it McDonalds, vitamin intake (i.e., we have to have Vitamin A to survive, but too much will kill us), alcohol (some is good; too much will is bad), fish (necessary for our good health, but too much could give us mercury poison), fat intake (we MUST have some fat to survive, but if we overdo it, we greatly increase our chances of disease and death), etc.
If they really cared about children’s health, these food police should be focusing on the real culprit behind childhood obesity and its related ilnesses: Cloistered and sedate childhood lifestyles.
They should be advocating the return of robust recess and exercise programs (gym) in schools, and a parental emphasis on outdoor playtime for kids when at home.
Mike Gold
June 28, 2010 - 11:18 am
Martha — You don’t believe in Fun Colors? Flavors can be fun; I’m lusting for Pop Rocks basted in Zarda’s barbecue sauce. Sounds CERTAINLY are fun. Ever watch the Three Stooges without the sound effects?
Mike Gold
June 28, 2010 - 11:20 am
Russ, you’ve hit the nail RIGHT on the head. And with schools cutting back on physical education, both during and after school, we’re doing more damage than all the seductive little Beanie Babies in all the Happy Meals ever produced.
Martha Thomases
June 28, 2010 - 12:40 pm
@Mike: Colors are fun when you have crayons or hallucinogens. Pop Rocks are fun when you share them. As for the Stooges (non-Iggy version), as a girl, I appreciate them more than find them funny. They are masters of timing. The sounds, by themselves, are not the fun part.
Thus Sayeth I.
Mike Gold
June 28, 2010 - 2:09 pm
If you were to watch one of the better Stooges shorts (and I maintain that about a half-dozen are absolutely top-rate, none moreso than the first, The Woman Hater’s Club, which is almost at the level of the Ritz Brothers and, dare I say it, the Marx Brothers) with the sound turned off, you’ll see just how staggeringly important those sound effects were.
Oh, and I know many “girls” who enjoy the Stooges, despite common wisdom. I’m hardly their biggest fan, not by a long shot, but like I said those half dozen or so rank among the finest funny shit put to film — and are superior to, say, the work of Lloyd and certainly that dour old commie Chaplin.
But not Buster Keaton.
MOTU
June 28, 2010 - 3:17 pm
This shit makes me crazy. Be a fucking parent for god’s sake. I remember wanting two cereals like they were crack when I was a kid, and I bet only Mike Gold will remember them, they were Quisp & Quake.
My mom brought me them.
I also wanted a pair of sneakers called P.F. Flyers I wanted them more than I wanted to live. My mom brought them for me.
THEN-I wanted some Pro Keds so much I thought I would DIE if I didn’t have them.
My mom said ‘no.’
As a matter of fact my mom said ‘no’ most of the times.
Quisp & Quake and the P.F. Flyers were the exception not the rule.
Be a fucking parent-if your kids a fat fuck it’s your fault.
Mike Gold
June 28, 2010 - 3:26 pm
One of those liberal honky-white supermarkets near me (they sell Dad’s Root Beer and have a great butcher shop, so I endure the Westporters) sells Quisp. Didn’t know they still made it. But with Kellogg’s recalling Apple Jacks, Fruit Loops, Sugar Pops and Sugar Smacks (I know; they dropped the word “sugar” — you’d think they’d drop the word “smack”), I guess kids gotta eat SOMEthing.
On their way to McDonalds.
Vinnie Bartilucci
June 28, 2010 - 4:12 pm
When the CSPI starts sending me checks to cover my child’s expenses, then they can have a say in how I feed, clothe and entertain her. Until then, they can piss up a rope.
Mike Gold
June 28, 2010 - 4:45 pm
Vinnie, probably not even then.
Where does that phrase come from? Who the hell ever tried pissing up a rope? Why would anybody do that?
Then again, I know of many incidents where drunk idiots piss on the third rail. This is a LOT stupider than pissing up a rope.
MOTU
June 28, 2010 - 8:17 pm
Vinnie,
“Piss up a rope??”
That is the title of my next book!
Reg
June 28, 2010 - 8:24 pm
mOTu said… “Be a fucking parent-if your kids a fat fuck it’s your fault.”
No question… but we’ve also got to remember that the parents of this generation largely haven’t had the benefit of mature parenting because their parents were kids when they had ’em, the males who refuse to be responsible fathers, families fractured thru divorce, and of course the problem is further exacerbated by the entitlement and instant gratification culture that’s making each passing generation more corrupt and weak.
Re: Keds… In my community, Keds were for peewees. You had to wear Chucks in order to get the cool pass. I remember begging my pops and mom for my first pair. The answer was no…which was accompanied by my father saying that if I wanted them that bad I had to pay for them myself. Which led to my cutting yards to earn the necessary coin.
When’s the last time you had a neighborhood kid knock on your door asking if he could cut your yard or take out your garbage for your or wash your car?
Come to think of it, if more kids did that, they just might burn off the 3000 calories of toxins that come with all those Happy Meals.
John Tebbel
June 29, 2010 - 8:45 am
Don’t worry. Reform is still forever doomed.
The big, bad ol’ CSPI is so mighty that during the years of their existence (they’re a Ralph Nader (Hiss!) spinoff) we have become fatter and sicker than at any time in our history, all self-induced, all the time. I could make a statistical case that they’re psy-op agents provocateurs for big (pun!) food. I know I never enjoy anything as much as when it’s something Mommy said was naughty.
Mike Gold
June 29, 2010 - 8:50 am
I have long believed that such confusion-generating agit-prop usually backfires. Agit-prop has to be specific and those specifics have to be reinforced continuously with everybody staying on message. But over the past generation we’ve had CSPI, the feds, the Heart Association and others tripping over each other to contradict what is and what is not good, and when. We the people rapidly throw our hands in the air, look at out 91 year old uncle who’s been smoking cigars and eating chicken fat for 89 of those years, and figure our genes will beat the odds — or, at least, we’ll die happy, “with a Ding Dong on our breath.”
Whitney
July 1, 2010 - 12:58 am
If parents would be parents and be the ones saying ‘NO’ to their kids rather than depending on some outside entity to do the heavy lifting, perhaps their kids would learn by example. Perhaps as adults they would have the strength to say ‘yes’ and ‘no’ to what is good for their lives. Maybe they could buy a Happy Meal themselves one day with their own money, throw away the french fries, and keep the cool toy. Not that I’ve ever done that.
RE: the irony of removing the word ‘sugar’ but leaving the word ‘smack’. That observation is so…I am speechless.